Taking brands to the next level.

In an era of disruption and disconnection, Brand Love is the most profound relationship you can have with an audience. We offer extended learning series exploring new approaches to storytelling in a fundamentally changed world. Each program introduces modern frameworks to deepen  connections.

Maude Institute.

Brands want to win the hearts and minds of generations but it’s not enough anymore to use methods that worked well in the past. The Maude Institute is our dedicated “learn it all” practice to help marketers overcome learning gaps that prevent wide-scale human connection.

We empower marketers to challenge the status quo. Our curricula integrate B2i methodology, real-world brand challenges, and world-class, graduate-level instruction.

Co-Labs and Learning Series.

Driving Innovation by Design.

How to better harness creativity and resourcefulness.

Creativity in Leadership

How to make space for value creation.

Digital Dash

Overcome learning curves in the areas most critical to your business.

Brand Studio Impact Accelerator

An audience-focused Co-lab.

 

Thrive Series

Grow organizational influence.

New Hire Series

Identify your own leadership effectiveness and potential.

Our Team

Driving Innovation by Design

How to better harness creativity and resourcefulness.

A graduate-level learning series that introduces the principles of Design Thinking, Behavior Design and Game Design Thinking, helping to broaden your creativity and lead to more innovative thinking.

Participant outcomes:

  1. User-centric approaches that become the foundation for strategic action.
  2. Rapid methods to accelerate organizational learning.
  3. Theoretical and practical approaches to evaluate data.
  4. Behavioral principles that unlock underperformance.

Creativity in Leadership

How to make space for value creation.

A growth mindest leadership program, using behavioral science to explore pathways to increased value creation for you, your team and the business-at-large.

Participant outcomes:

  1. Identify barriers that inhibit creativity and innovation.
  2. Understand how to become a positive and motivating actor in someone else’s story.
  3. Develop “quick win” strategies and behavior design techniques for more insightful and influential leadership.

Digital Dash

Overcome learning curves in the areas most critical to your business.

Digital Dash lets teams “build-their-own” curriculum to give leaders maximum flexibility. The learning experience is personalized based on business priorities and known gaps.

Level One: This module introduces the basics of digital marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

Level Two: Advanced strategies and tactics including marketing automation, PPC advertising techniques, SEO strategies, effective landing pages, online reputation, and mobile experiences.

Level Three: An in-depth exploration of performance marketing focusing on optimizing campaigns for maximum impact. Participants learn how to leverage audience insights to drive conversions and achieve better results from their marketing campaigns.

Level Four: Audience metrics and online behavioral insights, demonstrating how to use them to optimize marketing strategies, understand audience behavior, and create targeted campaigns that drive growth.

Level 5: Learn how AI can be used in content creation, communication, research, and technology development, its potential future applications in these areas.

Brand Studio Impact Accelerator

An audience-focused Co-lab.

By co-creating with members of a target community, Brand Studio participants gain a new perspective on how to deepen discovery of their users. Participants tackle business challenges from the vantage of customers they have and the customers they hope to attract.

Participant outcomes:

  1. Break patterns of sameness.
  2. Rapid methods to test possibilities and lower business risk.
  3. Principles and frameworks to grow and succeed outside your comfort zone.
  4. Strategies to develop personal moonshots to tackle creative challenges and goals.
  5. Proof of concept to grow communication effectiveness.

Thrive Series

Grow organizational influence.

A coaching series exploring personal leadership styles and their impact on others. We introduce strategies to help participants lead more effectively and navigate more gracefully among different organizational ranks.

Personal focus on:

  • Development of key competencies.
  • How to expand and grow your individual strengths.
  • Personal strategies to reduce potential for derailment.


Community focus on:

  • Common links between identity self-narratives, behavior, and the response of others.


Business focus on:

  • Real life scenarios and individual strategies to be a more effective leader.

New Hire Series

Identify your own leadership effectiveness and potential.

The first six months in a new role is a crucial time for executives to establish their leadership, earn trust, and drive immediate results. In this onboarding series, participants learn how to rate their leadership potential and effectiveness and identify the “one thing” that needs a more committed focus in their continuing leadership evolution.

Science of Brand Love

Max Nelson

Max has always believed that Math and Science are the universal norms that help write the best inductively analytical and deductively inferential stories through which we can together build a better world. It’s how he became Maude’s Behavioral Rocket Scientist.

After founding a software and gaming company when he was just 13, Max graduated early in Behavioral Science from the University of Chicago and then went to GWU’s Science and Technology Master’s program, where he helped redesign the US global change satellite program while working for the White House National Space Council. He later co-authored the study that “catalyzed the field of Nanotechnology” during his Doctoral Program at the RAND Corporation.

Max shifted focus again towards marketing insights as he provided the research, analysis, synthesis, and support to help industry-leading brands like P&G, Lucent, Blue Cross, Papa Johns, Nissan, and Party City. Providing the intelligence and insights that launched analytically-based narratives, he helped expand markets with innovative new products, audiences, marketing, naming, and brand positioning that consistently delivered meaningful impact for businesses and their audiences.

Game Design Thinking

Chris Bennett

Chris specializes in innovation, engagement, and motivation design as an award-winning Game Designer and Stanford adjunct lecturer. He has over 20 years of experience in the entertainment software industry, including three very successful franchises; The Sims, Diner Dash, and Tiger Woods PGA Tour.

Chris is skilled at the science of game design in consumer and social products for increased user engagement, retention, and monetization and crafting a compelling user experience through core engagement loops and narrative storytelling.

Behavior Design

Margarita Quihuis

Margarita is a Stanford-trained expert in Behavior Design under BJ Fogg, founder of PeaceX Ventures, CEO of The Peace Institute at The Hague, and Executive Director at the Peace Innovation Lab at Stanford University, which is affiliated with the Stanford Graduate School of Business.

Her courses in behavior design, customer experience, trust building, and peace innovation have been offered at the Stanford d. school and to visiting executives in the transportation, finance, media, and energy sectors. She is a published author on tech ethics and is one of the world’s leading experts on peace innovation, peace engineering, and peace finance.

Acting wth Power

Melissa Jones Briggs

Passionate about breaking down barriers to advancement for underrepresented leaders, Melissa works with emerging and established industry trailblazers to examine how behavior impacts everyday personal and business interaction.

She designs and directs global leadership and coaching programs for top corporations and hyper-growth startups, NGOs, and national institutions. She also teaches and researches performing arts as a tool for social and organizational change as a Stanford Graduate School of Business lecturer and Oxford University Associate Fellow.

Step into Leadershp

Wendy Richards

Wendy builds organizational agility by aligning corporate strategy and global leadership, serving teams across multiple industry verticals. As Executive Leadership Coach to PE-backed companies, she draws upon her record of success as Chief Marketing Officer for premier investment managers including Makena Capital.
Multilingual and multicultural in experience and approach, Wendy serves as a board member at a leading family-held European corporation, an industry leader in sustainability. An experienced McKinsey strategist and Stanford Graduate School of Business Executive Challenge judge, Wendy was honored in Fortune’s “Top 50 Most Powerful Women in Business in Europe.”

Design Thinking

Dan Klein

A Lecturer of Management at the Stanford Graduate School of Business, and Department of Theater. Dan teaches classes on storytelling, design thinking, and acting with power. Dan has also taught for IMD in Switzerland, IPADE in Mexico, Enterprise Singapore, and Singularity University in Silicon Valley.
He delivers keynotes and facilitates workshops for numerous Fortune 500 companies including Google, Facebook, Apple, LinkedIn, Netflix, Uber, Visa, HP, Cisco, United Healthcare, Kaiser Permanente, Cancer Treatment Centers of America, Blackrock, Goldman Sachs, First Republic, East West Bank, ING, Accenture, PWC, ATKearney, Micron, Lucasfilm, Khan Academy, General Motors, Sony, Panasonic, Shiseido, Nestle, Clorox.

Innovative Application and Practices

Michael F. Lopez

Michael’s cross-industry career evolved through three different professional environments: traditional large corporations, entrepreneurial start-ups (including two successful self-initiated start-ups), and management consulting.
His experience includes work in marketing, distribution, business and program development, product management, and as an executive in entertainment and technology industries including Columbia Records, HBO, Sony Pictures Entertainment, and SanDisk. More recently, he served as the President of the Board of Directors of The Stanford Graduate School of Business Alumni Association and currently is the Business Director for the Peace Innovation Lab at Stanford. Michael is trained in Design Thinking (Stanford D. School) and Behavior Design (Certification Level-BJ Fogg, Stanford).