We believe humans cannot be defined by demographics.
We believe that who we are is anchored in communities of our choosing.
We believe that authenticity must be felt, not just represented.
We’re like an agency, but not at all.
We are diverse change makers from leading global agencies here to forever redefine the relationship between people and brands.
We know all about targeting, segmenting, and customer journeys designed as proxies for knowing. And we think there’s a different way — the Maude Way.
The Maude Way:
• Challenges the idea that humans can be defined by their consumption and demographics.
• Sees blindspots as treasure troves of growth.
• Defies status quo conventions and stereotypes.
We use marketing to reach new communities in new ways — by seeing differently.
